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Carbon ControversyBy Ben Corbett | Friday, July 10, 2009 4:23 PM ET It's no major shocker that the lofty goals set for the G8 conference for global carbon reductions would fall to the wayside with a quiet thud. Most hoped that developed nations would agree to reach a 50 percent cut in global carbon emissions by 2050 with G8 nations (who now create 80 percent of carbon emissions) to reduce by 80 percent. However, after a couple days of talks, with no specific goals established, world leaders resolved vaguely to “substantially reduce carbon emissions by 2050.” And it appears that some still aren't convinced that global warming is a threat. A draft summary of the negotiations states that, “We recognize the scientific view that the increase in global average temperature above pre-industrial levels ought not to exceed two degrees centigrade.” In other words, everybody acknowledges that the scientists have their theories. Yet attendees agreed that in the coming months, nations would work together to come up with a solid plan in advance of December's Kyoto II talks in Copenhagen. Meanwhile, as the politicos squabble in a climatic stalemate, corporations and concerned workaday consumers are taking leaps in energy and waste reduction. Everyday, new reports come in about more companies making responsible changes to cut carbon emissions and energy use. Just releasing its 2008 sustainability report, JohnsonDiversy, a global cleaning and hygiene business solutions provider, reported a 23 percent reduction in overall energy consumption. By incorporating more fuel-efficient fleets, upgrading efficiency in buildings and promoting alternative energy sources, the company set a goal of reducing emissions by another 25 percent, and cutting diesel consumption by 160,000 liters per year. At the same time, Costco has partnered with Gazelle to expand its Trade-In and Recycling Program of electronic devices. Mp3 players, cell phones, laptops, game systems -- these are just some of the items that consumers can now drop off at Costco or ship free to Gazelle, who will determine an items value and send the recycler a Costco Cash Card to be used at any of its stores. Moreover, a recent study by Green Seal and EnviroMedia Social Marketing found that, even despite the recession, 82 percent of American consumers are buying green products. While 50 percent are buying as many green products as before the recession, 19 percent say they are buying even more. But better yet? According to the study, an impressive 87 percent of Americans now recycle. Just more evidence that as the politicos and leaders squabble in idle on global climate change, it's the people and businesses who are taking the lead.
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