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Booze Art - Hang Your Drink, Not Your Head

By Kirk Bromley | Sunday, September 6, 2009 8:00 AM ET

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Talk about beer goggles ...

That icy spirit in your hand might be tasty, and it might give you the guts to dance naked on the table in front of your boss, but have you ever wondered what it looks like up close? I mean, up really close? If not, what exactly are you doing drinking a substance about whose elemental composition you have barely a medieval inkling?

Now's your chance to see what you're shooting into your super-ego and to hang some seriously gorgeous art in the meantime. Meet BevShots, a new Florida-based company that's marketing lush, colorful microscopic images of your favorite adult beverages -- everything from stout and chablis to tequila and gin.

BevShots is the fortuitous off-shoot of Florida State University researcher, Michael Davidson. In 1992 -- after collecting infinitesimal images of DNA, biochemicals, and vitamins - he decided to start snapping pics of liquor, and was awe-struck by their tiny beauties. Then, in a stroke of marketing genius, he decided to plaster the captures on neckties, and since 1995 his Molecular Expressions Limited has sold over a million saucy man scarves.

Enter scientist turned businessman, Lester Hutt, who got the idea of selling Davidson's intoxicating imagery as wall art, and you've got BevShots -- Art. Distilled. The spirit shots below speak for themselves -- captivating abstract expressionist prints of bubbly minutiae (like the American Lager above) that would make a drunk Picasso proud. Your friends will get sloshed just ogling them.

And if they're too tanked to come over, you can download some bev shots to your iPhone. Imagine showing that hottie at the bar a nano-pic of the dry martini you just bought her. Instant molecular bonding.

Red Table Wine

Sake

Vodka

Photos via BevShots.

 

Kirk Bromley is a playwright and freelance writer living in Brooklyn.

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