Dressed for Success

Leave it to the land of chic cheap stores like Ikea and H&M to make it easier to spread the word about fabulous finds. A Stockholm department store called Kfem is opening up dressing rooms especially designed for fashion bloggers.

"Our aim is to catch up on different trends. The bloggers have a huge impact in Sweden these days, so it was an obvious thing to push through," Andreas Petterson, Kfem's marketing manager, told The Local, an English-language Swedish newspaper.

The digital dressing rooms will allow shopping bloggers to have their photos taken and posted online instantly. By the end of September, 15 of the shop's departments should have the new blog-friendly rooms.

The store may get publicity, but so can the bloggers: Each week the store's "Outfit of the Week" campaign will give the fashionistas the choice of letting their pictures be used for advertising. (The blogger-models won't be paid, but can promote their sites.)

Fashion blogger Michaela Forni told The Local she'd probably agree to strike a pose in print – "if the picture was good."

Will non-bloggers be left out in the cold – make that the shop floor?

"There will just be one special dressing room in each department," Petterson told the Local. "Each store will make sure it won't affect anyone else."

Sounds like good customer service, no matter how it's dressed up.

Photo courtesy of Flickr.