|
|
||||
|
us / world / business / social responsibility/ technology / science / entertainment / life & style / travel |
Eco-Friendly Diamonds Are A Girl's Best FriendBy Rachel Felder | Tuesday, June 16, 2009 9:12 AM ET
DNL makes simulated diamonds that are so realistic, gem experts would need high-tech scientific equipment to tell the difference between their stones and the real thing. To make the "diamonds" look even more convincing, they're offered in classic styles, like engagement rings that look like they might've been passed down in your family for generations. Most of the pieces include believably-sized stones (ie: under a gazillion carats) that are set in gold and platinum just like real diamonds. The additional plus of this jewelry? These "diamonds" run about 1/10 the price of their genuine counterparts. These wear-them-everyday studs, for example, are under $150. Also, the environment is a constant concern for the company, not just in the artificial stones, but also in the way it runs its business. DNL's catalog, for example, is printed on recycled, FSC certified and Rainforest Alliance certified paper. Anyone want to break into a chorus of "Artificial Diamonds Are A Girl's Best Friend?"
|
most popular stories
good you've done
$347,634 in contributions
sites we like |
Comments (1)
Will
143 days ago
You do realize that they are just ordinary CZ, don't you? DNL does deny this fact and include a lot of junk science about their CZ, but independent labs of analyzed the DNL stones and concluded they are nothing more than "ordinary CZ".
As far as the "high-tech scientific equipment", DNL is referring to the traditional diamond testers that all jewelry stores own and have used for decades to tell the real stones from the fakes. This is nothing new. But there are other ways to identify a CZ from a diamond including the cut, the amount of windowing, etc.
Report this