McRippin' Good Fun in the Fast Food Empire

Echoing their recent Kentucky Fried Cruelty initiative, which was endorsed by Pamela Anderson and Paul McCartney, People for the Ethical Treatment of Animals is now throttling the McDonald's fast food chain with their all-new McCruelty awareness campaign. Hitting random McDonald's locations across the eastern seaboard, volunteers garbed in chicken suits are handing out parody "Unhappy Meals" to pint-sized patrons, hoping to educate consumers about industrial chicken farming, while pressuring the McDonald's corporation to endorse a more humane slaughter technique called "controlled-atmosphere killing" (CAK).

According to PETA, "The inside of the UNhappy meal box is stained with 'blood' and contains a 'blood'-filled packet urging McDonald's to 'Ketchup With the Times,' a paper cutout of a menacing Ronald McDonald with PETA's parody 'I'm Hatin' It' logo, a 'bloody' plastic chicken, and a 'Chicken McCruelty' T-shirt wrapped up like a sandwich."

In a brilliant stroke of guerrilla theater, at some locations PETA is staging a scene where a chicken-costumed volunteer slits the throat of Ronald McDonald, bleeding him upside-down. At others, a fuzzy,  larger-than-life peep lures children into PETA's informative clutches. A smorgasbord of fun! What kid wouldn't want to add a blood-dripping rubber chicken or a sinister Ronald McDonald to his or her ever-expanding Happy Meal toy collection?

Photo courtesy of PETA