Glutton for Good

You’re on the couch bloated with turkey, stuffing, and gratitude as the sounds of another Detroit Lions loss fill the living room. As you begin to drift into a tryptophan coma, your newish 32” plasma betrays you. The screen is ambushed by images of naked African children with distended stomachs, flies coating tear-streaked eyes, and a mawkish celebrity offering impossible solutions: Happy Turkey Day, ya’ big jerk.

For those of us old enough to remember Sally Struthers and her impossible solution, the above scene (sans plasma screen) is all too familiar. Ubuntu Education Fund’s inaugural Thanksgiving “text to give” drive takes an entirely different tack. Rather than using shock and bawl, The Ubuntu Holiday Fitness Challenge is both a perfect parody of a true American art form (the infomercial) and a holiday “ask” that will not end up in the garbage. The video (see it, below) absurdly suggests that donating money is an effective way to shed unwanted holiday pounds.

The goal of the video is to spread awareness of the organization through social media as much as it is to raise moolah. At $5 per text, even in this economic climate, it is hardly a bank breaker. This Thanksgiving, support Ubuntu, a non-profit organization that understands the only source of holiday guilt should be family.

Join the Holiday Fitness Challenge here.

To learn more about this incredible organization, visit the website at www.ubuntufund.org, follow them on Twitter at twitter.com/ubuntujakes, find them on Facebook: Ubuntu Fund and check out their YouTube channel: http://www.youtube.com/user/ubuntufund