Welcome to Tonic!

Welcome to the brand new Tonic! We're glad you stopped by, and we hope you enjoy what you see. What is Tonic? The answer is simple: Tonic is a news site and a shop that makes it easy for you to do good things and change the world in a positive way.

We've done the easy part and built the site. As for the hard part, right now, people all over the world are doing the real work and dedicating their lives to making a difference in small and big ways. It's rare that a company has the opportunity to chip in and help. By reporting on all this positive activity going on in the world, and by offering a wide selection of great products, we can do our part to make a positive impact.

Enough about us — you can read more here. Really, this is all about you. We want you to feel empowered and inspired, be entertained and hopefully compelled to make a difference by shopping in our store. Through our store and our auction series, you'll be able to immediately put real power behind your dollars. You're getting in on the ground floor of something we think is going to be really big. People all over the world are longing for good news and the means to get involved. That's why we're here, and why we want you here with us.

There's a groundswell of support for a positive message and for stories about people doing positive things. We're the company and the source for this, and we're aiming for nothing short of a revolution. It's cool to be good again. So please — get involved with the launch of the new Tonic, and hang on for the ride. Let us know what you think, and send us your ideas. We're just getting started. We promise to continue to roll out great new products, features, and stories all of which will grab you. The best part is that we're all in this together, and together we can make a difference.—  Steve Enders, Editor & Director of Content

Photo of the Tonic table inside our office, Palo Alto, Calif.