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Key to a Good Summer? Will Ferrell on a Bottle

By Katherine Gustafson | Thursday, July 16, 2009 12:41 PM ET

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Next time you're heading to the beach, don't forget to take Will Ferrell with you. He's right there — in the buff — on the labels of his three new SPF30 sunscreen products. He's full frontal on the bottle of "Forbidden Fruit," and coyly reveals a derriere tan-line on the label of "Sexy Hot Tan." The third sunscreen, "Sunstroke," features Ferrell as a virile and well-tanned shirtless golf player.

We know Ferrell is silly, but sunscreen? Is this part of a new line of Will Ferrell products or just a strange hobby? Turns out it's a creative method of charity. All proceeds from the sunscreen go to Cancer for College, an NGO Ferrell has long supported. The funds will support the organization's scholarship fund, which has given nearly $500,000 in scholarships to over 400 cancer survivors and amputees.

While you'll never get as close to Will Ferrell as you can to his sunscreen, if you're a budding videographer, you might at least get to shake his hand. According to a goofy announcement video, Cancer for College is looking for "the most super-spectacular, off-the-wall, over-the-top commercials ever known to mankind" to publicize the line of Ferrell sunscreen. Whoever sends in the best online ad will get to see Ferrell's hot sexy tan in person.

Katherine Gustafson is a freelance writer and editor with a background as a professional fundraiser, journal editor, document developer, and project administrator for international nonprofit organizations.

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