All The Wine That's Fit to Drink
The New York Times is starting their own wine club. Like the Wall Street Journal before them, the Times' wine club, the motivation is to bring in some much needed revenue for the paper, which is struggling to keep from hemorrhaging money as they seemed overmatched in competition with online publications and the economy.
According to NYMAG.com, This is how it works:
Sign up for the Times Sampler and you pay $15 per bottle (or $90 for a six-pack) for "everyday drinking," or spring for the Times Reserve ($30, $180). According to a Yahoo Finance article, the club operates independent of Times critics (it's operated by one Global Wine Company), but their musings are included with each shipment (and on the club's website). Shipping and handling will cost you $19.95.
Will you do it? Or is the corner wine shop still going to be your libation destination?
Either way, you gotta give the old' Gray Lady props for trying.
Read more here.
Photo courtesy of The New York Times
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