Ask.com Helps Breast Cancer Campaign

Remember Ask.com? How about Ask Jeeves? Well, Jeeves is no longer the search company's mascot, but Ask.com continues to slug it out with search darlings Google and Bing, while lending a helping hand to worthy causes (including a $25,000 donation to Autism Speaks). The company's latest philanthropic effort will help the Susan G. Komen "Search for a Cure" campaign.

According to an article at Read Write Web, the company will donate 50 cents to the organization for every individual who correctly answers a health-related question and downloads a special breast cancer awareness version of the Ask.com search page. The promotion is in conjunction with National Breast Cancer Awareness Month, coming up in October.

Ask.com's previous campaign with the autism awareness organization only lasted a few days but, according to the article, was a smashing success. Roughly 80,000 visitors downloaded the special autism-related search page (or "skin"), while an astonishing 63 percent of those visitors made Ask.com their permanent search engine. Ask.com also experienced a 10 percent bump in users connected with other skin-related search promotions (get your mind out of the gutter).

In other words, Ask.com's charitable efforts seem to be paying off for the bottom line as well -- deserving attention for creating a true win-win situation.

Image courtesy of Ask.com