The Vegetarian Insurrection: Che's Legacy Lives On

Imagine this: Che Guevara's smoking hot 24-year-old granddaughter Lydia wearing a red beret and camouflage pants, posing semi-nude with fists clenched, her flesh oiled and two bandoliers stretched over her bare breasts. But rather than bullets, the bandoliers contain carrots. (Click here to see photo.)

The advertisement is being launched by People for the Ethical Treatment of Animals (PETA) in their first ad campaign targeted at Latin America. PETA approached Guevara after discovering she was a vegetarian.

In 1967, Che Guevara launched a guerrilla war in Bolivia, hoping to spread the revolution to all corners of South America. The campaign was cut short when the small insurrectionist army was captured, and Guevara was killed in October of 1968. Spinning off that theme, the PETA ad campaign will appear in magazine ads and on posters in October, beginning in Che's homeland of Argentina, then spread throughout South America with the slogan, “Join the Vegetarian Revolution.” English, German and Chinese, French and Italian versions will also be released. Whether the whip-cracking, meat-eating revolutionary Che would have approved of his granddaughter's scantily clad appearance in the advertisement or whether he would have written it off as more bourgeois capitalist commercialism is certainly a matter for continued debate.

In other PETA news, the organization issued a statement yesterday condemning President Barack Obama for killing a house fly on national television. During a televised conversation with correspondent John Harwood on CNBC, the fly landed on Obama's hand, which the president then proceeded to swat and kill.

“That was pretty impressive, wasn't it?” Obama said to Harwood. “I got the sucker.”

PETA quickly sent the White House one of its Katcha Bug Humane Bug Catchers, which is a catch-and-release device used to capture live insects so they can be released, alive and well, outdoors.