Enter the URL of the page you want to share with other Tonic users.
Loading...
Or create your own post on Tonic »
9

Chipotle Goes Local

Chipotle Mexican Grill, the Denver-based chain, is trying to do its part to support local produce at its restaurants across the country.

According to the Eat.Drink.Better blog, this summer the company will buy 25 percent of at least one produce item from small and mid-size farms within 200 miles of each of its stores — so long as the produce is in season.

Supporting these local farmers may prove challenging for Chipotle, depending on the size of the farms near its restaurants. After conducting a supply-chain test, the company realized that smaller growers would have more difficulty delivering a product because of changes in the weather, so it may need to rely more on mid-size farms of about 500 to 600 acres.

Certain burrito and taco staples, such as avocados and organic beans, won't be part of the program, since they can only be grown on a large scale in particular climates. Other produce such as romaine lettuce, jalapeno peppers and green bell peppers will be included in the program.

Despite the above challenges Chipotle may face in launching this program, it's a positive step toward recognizing the importance that smaller, local farms can have in our economy.

 

Photo courtesy of Flickr user photofarmer.

  
Posted In: Summer
No comments yet. Be the first to comment:
Posting As: Anonymous
(required) For responses to comments, will not be shown.
(optional) will show "Anonymous" if left blank.

Submitted by:

Posted: 07/03/2009
Posts: 591 | Comments: 0
Found something you want others to take action on? Post it on Tonic.
Blue Light Bulb
What would you do to make the world a better place?

Latest on Tonic

PostsCommentsLikes
"This card company fits exactly in line with the pay it forward concept. It's AnonymousCompliment.com. It helps you spread happiness, incognito! Be imaginative, be honest, be appreciative!"
2 days ago
"http://www.kickstarter.com/projects/124327411/a-queer-architectural-presence"
4 days ago
"Join us in remembering CW2 Clint Prather, CW2 David Ayala, SSG Chuck Sanders, SPC Michael Spivey, and SPC Pendelton Sykes...the crew of Windy25. Donate to the cause, "Like" us on Facebook, share with family and friends...and sign up for the race: http://www.tapsrunandremember.org/Windy25"
4 days ago
"If you're in the area, go see Jim...you will not be disappointed. By far, one of the most profound and entertaining comedians of our time. "
7 days ago
"There outta be a "like" button on this site."
7 days ago