Creaming a Custard Pie Record

In a British youth group’s attempt to set a custard pie fight world record, no one was safe — not even the Guinness World Record official.

"I enjoyed this record very much, someone even threw a pie at me," Marco Frigatti, vice president of Record Management at Guinness World Records, told the UK’s The Telegraph. Frigatti had spent the morning measuring pies and counting them, as well as warning the group that in order to break the record, each kid would have to fling at least two flans.

"The record has to be done according to official rules," Frigatti told the Telegraph.

And so it was: 253 kids in Colchester, Essex (east of London) gathered for a piece of the, well, pie — throwing 648 pies filled with 200 liters of custard at one another. They broke the record set in 2008 by a group of 120 people in Los Angeles.

Why custard pies?

Steve Weller, activities coordinator for the Jewish Lads and Girls Brigade, told the Telegraph: "Somebody challenged me to break a world record and custard pies just came into my head. We did have 650 pies to start with, but I think two got eaten," he added. (To see some photos of the event, click here.)

Call it a slice of history.