Doodle Bra Mania

A quirky invention by an Oregon high schooler has captured the attention of the country.

Rachel Segal, an 18-year-old from Ashland appeared on "The View" Friday as part of a segment about teen millionaires, reports TheDailyNews.com. Segal, who is not quite a millionaire just yet, is sitting on a potential multi-million dollar business with her recent "Doodle Bra" invention.

The white cotton bra, which costs $9.99, is designed to be colored with erasable, non-toxic, washable markers and stencils. Targeted to a teenage audience, the garment can be doodled and undoodled over and over, creating limitless options for personalized undergarments. The brand also features other doodle-able items such as shoes, purses and even bathing suits.

So far, Segal has sold roughly 1,000 of the bras through an online business she set up with the help of her parents.

Segal says the idea came to her when she was hanging out with her friends, bored one summer day and they started to draw on her white bra for lack of anything better to do. When her father got wind of the girls' handiwork, he saw dollar signs. He reached out to manufacturers in — where else?— China, and started production on the garments. The family assembles the kits and takes care of shipping.

It remains to be seen whether Segal's Doodle Bra business will take on epic proportions, but it's success so far definitely underscores the importance of idle time in teenagers' lives. Boredom, as they say, is the mother of invention. Or is it necessity? Oh, well, close enough.

Photo courtesy of shuttermonkey via Flickr.