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Editor's Choice: Great NEW Gear at Tonic!

The tonic One Love bracelet will support clean water for communities in Honduras and Bangladesh.

Happy Halloween!  With a new month just about ready to squash our just-carved jack-o'-lanterns, we are VERY pleased to announce a revamped Tonic Shop and introduction of two new products! And, just in time for your holiday shopping. At Tonic, we pride ourselves on fair labor, fair trade and sustainably produced goods. You might already sport one of our eight Tonic Tees — with a portion of revenue from each benefiting a charity, it has never been easier to send malaria nets to Africa, educate runaways in India, save coral reef in the Pacific, or provide dental care to kids in Columbia (there are lots more causes, so check 'em out).

Today we add unique bracelets and an entire line of Luella Bartley reusable (and collapsible) tote bags. Both are affordable in these tough economic times and help you make a statement and look good at the same time. First, our tonic peace, coexist, one love and karma bracelets will decorate your wrist with a beautifully-crafted work of art created especially for Tonic:

These limited edition silver bracelets were created by Aarong artisans in Bangladesh. Aarong, a support enterprise of BRAC, nurtures disadvantaged artisans and underprivileged women and assists them in the creation, marketing and selling of their goods worldwide. Made with a unique blend of three natural elements: silver, copper and gold.

Proceeds from the sale of each bracelet will go to provide a lifetime of fresh water to communities in Honduras and Bangladesh via our cause partner, Water 1st.

Second, we premiere our new line of re-usable canvas tote bags adorned with Luella Bartley's Tonic tee designs: The Luella Robin Tote Bag will help send 2,500 pairs of sneakers to kids in Haiti

Exclusive design by British designer Luella Bartley. A purchase of these totes will benefit one of four different causes. Durable 100 percent cotton canvas. Folds and zips for compact storage and portability.

We are now taking pre-orders for an early December ship — just in time for the holidays.

I hope you enjoy and share these beautiful new Tonic products. We have lots more on the way, so please be sure to stay tuned! Please contact me at dan[at]tonic.com if you have any questions or feedback. Have you started your holiday shopping yet?

  
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Posted: 10/31/2008
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