'Funny People,' Viral Videos and Getting Randy

Viral marketing is all the rage these days, and comedy filmmaker Judd Apatow is going all out for his upcoming film Funny People. He already debuted an NBC.com Web page for the fake sitcom "Yo Teach!" featuring Jason Schwartzman (who plays Seth Rogen's roommate Jonah Hill in Funny People) followed by a website for the film's main character, George Simmons, played by Adam Sandler.

Well, Apatow did it again. Last week, he debuted a site for character Randy Soudha titled LaughYourDickOff.com. On the site, Randy (played by Aziz Ansari of Parks and Recreation) offers horribly bad stand-up routines, a bio highlighting his oral sex joke skills and his feeble attempt to drum up support for Darfur. Check out a clip below.

In other Funny People news, Apatow recently told MTV that rapper Eminem will appear in the film. Though no specifics were given about the role, the director did offer an image that shows Em sitting across from Sandler.

Funny People opens in theaters July 31.