Paul Mitchell Seeks Releaf

Like any other manufactured good, the creation and distribution of hair care products emits greenhouse gases. At Paul Mitchell, they want you to look good — but not at the expense of the planet.

In an effort to offset the carbon emissions released in the manufacture of their products, the hair care giant is donating a portion of proceeds from its Tea Tree brand to planting trees through conservation group American Forests and its Global Releaf program, an initiative that plants more than 3 million trees a year worldwide. The company says the number of trees planted will entirely offset the carbon produced by the brand.

The effort addresses environmental concerns like the amount of carbon released when the bottles are made and the amount emitted when the products are shipped, effects which are largely overlooked in consumers' buying decisions.

“Corporations can and should make the world a better place for having been here,” said company chief John Paul DeJoria.