Pommery POP Earth - Eco-Friendly Champagne

Champagne is good. The very flavor reminds us of special occasions and celebrations. The bubbles tickle our senses. It is inextricably associated with glamour and luxury. It makes us feel lighter and happier.

One particularly delicious champagne happens to also be eco-friendly. Pommery champagne has always been a little greener than the rest; they were the first champagne house to obtain ISO 14001 (environmental) certification over a decade ago for their sustainable wine-growing, waste management and limited water and energy consumption. Now, they've introduced Pommery POP Earth, with a bottle that uses lighter glass than conventional champagne bottles (reducing both pollution and shipping energy) adorned with a label made of recycled paper and printed with water-soluble ink.

The champagne itself, as I mentioned, is very tasty with a crisp acidity, and delicate flavors of apple and white fruits, accompanied by a long, earthy finish.

"Many champagne houses speak of their intentions to protect the environment, but Pommery has been following through on that promise for years with its continued green efforts,” says Pommery Cellar Master and Chairman of the Oenologists of France Thierry Gasco.

Other green practices observed by all Pommery products, like those mini POP bottles everyone loves, include the use of "green" energy (achieved by contracting French producer EDF to create an identical amount of wind-powered electricity for every kilowatt consumed by the Champagne house) and recycling 90 percent of their waste. Not only that, but Pommery was also the first Champagne house to introduce a pension and social security fund for employees in the nineteenth century.

J'approve.