Underpants to end poverty

By Dan Estabrook - September 29, 2008 In the spirit of our company, Tonic, Pants to Poverty is selling underwear to combat poverty.  The sexy and stylish undergarments come from a group originally behind Make Poverty History in 2005 -- the group involved with Live8.

We were inspired by that great man Nelson Mandela’s words when he came to London and said: “Today hundreds of millions of people lie trapped and enslaved in the prison of poverty… it’s time to set them free… Sometimes it falls upon a generation to be great. You can be that great generation. Let your greatness blossom”. So, a little challenge then! We know many of the old ways just don’t work. We know that we’re bloody lucky to be born healthy without the daily torment of man made poverty. We know that the people in power don’t really do much about someone dying every 3 seconds because of the way they run the world. We know that Mandela’s right… the question was… what do we do about it. We looked into things a little more closely and thought, hang on! That’s pants! Pants to that… Pants to Poverty!!!

The company began sales at the Glastonbury Music Festival and business has taken off from there.  The underpants are stylish and made with organic and sustainable materials.  And because the company relies on fair labor practices, their products support Indian cotton growers who receive better pay, health care benefits and utilize manure and natural pesticides (and not chemical pesticides which affects India's diminishing water supply). Pants to Poverty has just launched a new site with all their multi-colored and cool underpants available online.  Check 'em out and feel better down under!