Water Bobble Will Make You A Believer

Just when you thought the water bottle couldn't possibly be reinvented (again) the water bobble shows up. By now we all know that we're supposed to use reusable water bottles. (Whether or not we all play by those rules, is a completely different story.) In all honesty, I've never been sold on any eco-friendly bottle. There I said it. For starters, they are aesthetically unpleasing. They are big. Clunky. Covered in flowers. Peace signs. Corporate logos. They are top heavy. Bottom heavy. Leaky. Metallic-y. You get the idea, Goldilocks.

But for argument's sake, let's assume you find a bottle that suits you. You go to fill it up, feeling all eco-righteous, until you realize that you still want your water filtered. You are then reminded how we got ourselves into this whole plastic bottle debacle in the first place. But, alas, your wallet and conscience won't let you do that anymore. There must be another way: the way of the bobble.

"We all love bottled water. But our bottled water habits are simply unsustainable, both from an ecological perspective and as a matter of financial common sense," said Richard Smiedt, founder, Move Collective, LLC. "We set out to design a bottle that would improve the taste of tap water to the point where consumers could turn on their faucet rather than open their wallet. Our patented filtered water bottle achieves that goal."

Wonderful, bobble is sustainable and practical. Now let's get down to brass tacks. Bobble is cool. It looks cool. It feels cool. It's squeezable. It's the right size. It's clear. It comes in six colors: green, red, blue, magenta, black and yellow. It costs 10 bucks. The activated carbon filter requires absolutely no maintenance after squeezing water through it one-time before using. Filters need to be replaced every two months, and if you like, the thoughtful people at bobble will remind you when you need to do so. The water tastes crisp and looks crystal clear. Now, if you'll excuse me, I have to go refill my green bobble. I've been converted.