Are you cool enough to know Nelson Mandela’s prison number? If not, you soon will be, because it’s starting to appear on people’s wrists around the world thanks to a new human rights campaign created by the organization 46664. And yes, that’s the number.
The campaign is called 46664 Bangles, and it’s a lot like the Lance Armstrong Live Strong thing, but with a difference. These bracelets are handcrafted in South Africa so they directly benefit the people they’re meant to support. They’re available in pure copper, silver, gold or platinum, but each bangle bears an internal copper band so your skin is exposed to the healthiest metal. On the bangle is the number 46664 as well as a unique serial number so you can log onto the group’s website, register your wristlet, and see how your purchase directly helped someone in South Africa by giving them a job, a purpose and a renewed sense of hope.
46664 is Nelson Mandela’s global charity organization, and it primarily concentrates on supporting worthy projects in his homeland by helping fight AIDS, create jobs, and spread education. The 46664 Bangles help fund his efforts and are available to purchase from $19 for the copper bangle right up to $12,900 for the platinum one.
Just think. Not only would you be contributing to a hugely worthy cause, but when someone asks you what the number on your wrist means, you’ll get some major social cred for telling them all about it. I mean, after all, you’re sporting Mandela’s number.
Photo via TheBangle.com.
