What, beige plastic chairs and 80s bubble lettering not building your appetite? Well, Burger King is letting you “have it your way.” The Seattle Post-Intelligencer reports a huge overhaul of the burger giant’s look and feel is underway.
The new design will include “rotating red flame chandeliers, brilliant TV-screen menus and industrial-inspired corrugated metal and brick walls.” The chain says the redesign – which will cost between $300,000 and $600,000 for franchisees who are obligated to update the look – will increase sales by 12 to 15 percent.
We’d say those projections are a little optimistic, but the new look might help in some ways. It could give the locations a more sit-down restaurant feel, which the Post-Intelligencer says will help it compete with those chains deemed “a cut above typical fast food” like Starbucks, Chipotle and Panera.
Flame chandeliers and brick walls are all well and good, but we have just one question: We’ll still be able to ask for a burger with five patties, right?
Photo courtesy K Ballard, via Flickr.
