To spread the message about The Green Awards™, Green Giant® put up low-impact ads across the US.
We’ve told you about The Green Awards™, a new program to honor people who are doing their part for a more sustainable world. The Green Awards program will award a total of $120,000 among 12 Finalists, with four Grand Prize winners taking home $25,000 each.
In case you didn’t hear about it from us, though, Green Giant® figured out an ingenious, low-impact way to get the word out: eco-ads!
Created by Minneapolis’ Element Six Media, the ads rely on abundant natural elements like sand and snow. Any carbon emissions caused by their production and installation were estimated and offset with local initiatives.
We love the concept of using the earth to spread the message to save it. But there’s no reason that this kind of innovation has to be limited to ads about the environment. Could eco-ads be the future of advertising? Check out what Green Giant came up with.
In Denver, rather than put up a traditional billboard, the company opted for a large one-of-a-kind grass one. It was on display in the LoDo district, and passersby were able to touch the grass.
In sunny Los Angeles, the logo and website of The Green Awards™ was carved into sand on Venice Beach. The striking ad is the size of a football field, which means it’s visible from the sky. This ensures that even skydivers and aliens have the opportunity to win $25,000 for submitting the best green idea.
Almost 3,000 miles away, in Philadelphia, the message was made with a snow mural. After a heavy snowfall, it was constructed on a wall in the Old City district and measured 35 feet tall and 30 feet wide, adding a new tourist attraction to the home of the Liberty Bell.
Now that you’ve seen this great green idea, log on to THEGreenAwards.com to enter your own before March 6 (and don’t forget to come back to the website and vote for the greenest ideas from March 12 to 27!). An innovative initiative, a one-minute video and a 100-word essay could make you a “Green Giant.”
Photo 1 by Jack Dempsey Photography, photo 2 by Stewart Cook 2011, photo 3 by Peter Tobia Photography.
This post is sponsored by Green Giant.