Earlier this summer, Disney launched Friends for Change, a pro-social green initiative that lets the network’s brightest stars campaign for environmental issues closest to them. The year long campaign takes advantage of Miley Cyrus, Demi Lovato, Selena Gomez and the Jonas Brothers’ star power and their connection with their fans.
As part of the initiative, Disney’s Friends for Change: Project Green unites 29 Disney stars and invites viewers to join together to protect the Earth. Kids will have the ability to choose how Disney will invest $1 million in environmental programs.
“With Disney’s Friends for Change, we’re empowering kids to tap into the potential that lies within each and every one of them to make a difference,” said Bob Iger, president, The Walt Disney Company. “Building on our recently announced environmental goals, this program highlights what is possible as we leverage Disney’s reach to educate and inspire environmental stewardship in others.”
If 500,000 kids participate in Disney Friends for Change: Project Green events, together they can:
- Prevent approximately 100,000 tons of CO2 per year from polluting the air by adjusting their home thermostats.
- Save 5 million gallons of water in a single day by reducing shower times.
- Prevent 1 million pounds of waste from entering landfills by bringing trash-free lunches for a week.
- Create new habitats for local animals by planting 500,000 trees.
Kids can pledge to join online at Disney.com where they’ll commit to take simple everyday actions, such as turning off the lights and switching to reusable water bottles, and find out more about why these actions matter. Through the online community, kids will be able to invite friends to join, interact with one another and take pride in the results of their efforts as their collective impact on the planet is tallied and their votes determine the distribution of charitable contributions.
The anthem for Disney’s green project, “Send It On,” will premiere today, Aug. 7 on Radio Disney with the accompanying music video premiering Aug. 14 on Disney Channel. You can also purchase the song from iTunes starting on Aug. 11.
Lights, Camera, Take Action! Backstage with Disney’s Friends for Change will premiere Fri., Aug. 28 at 9:30 p.m. ET/PT.
Photo courtesy of Disney.