The secret is out: The guy in the Old Spice commercial is the new most interesting man in the world. Three million views on YouTube can’t be wrong. Watch out Dos Equis, Old Spice is sucking up the air time now.
Following a tradition of hysterical ‘man’mercials — Real Men of Genius and The Most Interesting Man in the World being the most popular — the Old Spice commercial does what men-focused theater does best: makes us guffaw at the ridiculousness of their antics while making us want to be them.
This time the dude in the spotlight Isaiah Mustafah, former NFL and bit player on shows like NCIS: Los Angeles, Ugly Betty and Castle. For now he’s the Hotty McHotterson you see in the shower, on a boat and on a horse.
A few commercial fun facts courtesy CBS News:
- The commercial was shot at a real location: on a beach, on the mock-up of a three-walled bathroom.
- The ad took three days to shoot (57 takes).
- The only special effect is the sea shell turning into diamonds.
If you haven’t seen this masterpiece of advertising hilarity, please enjoy.