As the World Cup finals prove that soccer is a sport the whole world can get behind, Sting is promoting the One World Futboll Project as the one soccer ball the world needs.
Durable on all surfaces, never needs inflating and playable even when punctured, this ball was created to be kicked about in even the most harsh environments — whether that be on an inner city surface or in a sun-baked refugee camp. The new all-terrain, ultra-durable ball debuts today and will be sold through a Buy One, Give One model. In other words, for every ball bought at retail — which in the US is $39.50 — the One World Futbol Project is donating a second ball to a non-governmental organization (NGO) and distributed throughout the world to those in need.
This initiative is being underwritten with the financial backing of world-renowned singer and songwriter Sting. For youngsters living in hostile environments, standard soccer balls have a short life span and are often replaced by balls made of rocks, trash, string, or rags. The One World Futball plays well on any surface and never deflates, even if punctured. It even survived a round in a lion’s pen at the Johannesburg Zoo. The One World Futbol was co-invented by Tim Jahnigen, a renaissance man who has developed patents pending in a range of industries from banking to medicine, but who is also an award-winning lyricist and music producer (he works on Sting’s biannual Concert for the Rainforest Foundation at Carnegie Hall).
While the world goes manic for futbol, Sting and company hope the world will also man up for One World Futbol.
Photo courtesy of One World Futbol.