The Mexican-cuisine restaurant chain Chipotle has a cult following of burrito-obsessed fans. Their customers certainly have a devotion to tasty tacos, but will they help the restaurant reach its latest goal?
Chipotle is asking everyone to send them your spam emails as part of their No Junk campaign. For every 100,000 junk mails received at nojunk@chipotlejunk.com the company will donate $10,000 to The Lunch Box, a new campaign from F3: Food Family Farming Foundation. F3 was founded by Ann Cooper, The Renegade Lunch Lady, who is a strong advocate for healthier school lunches. Chipotle will accept up to 500,000 emails, topping off their donation at $50,000. While it doesn’t seem like much for an uber-successful chain like Chipotle, it will still provide 100,000 schools around the country with resources they need to make healthy, non-processed, whole food meals while still remaining economical.
Chris Arnold, Chipotle’s public relations director told Marketing Daily that his company wants to help people rid themselves of the junk in their life. ”Junk email is certainly one good example and, while we can’t eliminate it from people’s lives, we can at least help them put this negative to productive use,” he said.
Chipotle Mexican Grill offers quality products and, according to them, is the most sustainable chain in the fast-food industry. The company makes it a point for current and future customers to know that just because it’s fast, doesn’t mean it has to be horrible for you. They proudly claim to offer Food with Integrity and use only naturally (vegetarian and hormone and antibiotic-free) and humanely raised cattle. Only rBGH-free dairy products go into their food and they’re continually adding organic and locally-grown produce to their supply.
While they may be helping to rid you of the bad junk in your food and in children’s school lunches, it’s not going to rid you of the junk in your trunk. While the quality of the ingredients is high, so are the fat, calories and sodium. Alas, their food does taste mighty good, and maybe even better now that they’re doing good too.
Photo by celikins via Flickr.