The story of social media is written daily, hourly, minute-ly. Innovative intellects develop integral uses of new technology to enhance the world’s ability to communicate and ideate, collaborate and contemplate. Communication, the most vital human ability, is experiencing unprecedented adaptations to an ever-evolving climate of informational exchange.
I recently came across The PEN Story, a stop-motion video consisting of more than 60,000 pictures and an unimaginable amount of hours devoted towards creating this advertisement. An emotional story unravels in a matter of five minutes: A boy becomes a man; a bike is traded for a car; a family grows into maturity; and a man’s life develops as passionately as any story I have ever read.
Such a production is reason for the excitement behind the ability to apply new technology to story telling and communication like never before. Although not social media in itself, The Pen Story spreads through various platforms of discussion-allowing for increased exposure to such innovative thinking. Twitter, Facebook and YouTube are proven stages for promotion-when done properly, the Individualized Mass (see picture) accepts what they have seen as relevant rather than promotional.
Photo from the MWW Group
Millions of tech-savvy individuals flock towards their preferred websites for updates as relevant as global hunger and as nominal as what their friends are planning to eat for dinner. Regardless of purpose, articles and videos such as those on Tonic.com spread effortlessly thanks to curiosity. Humans are continuously exposed to more information than at any other point in human history. Marketing concepts are born daily, innovators and entrepreneurs develop outstanding material and the world is exposed to brilliant work that would otherwise be unseen. The good is shared.