We are leading Saudi Women’s rights activists and we write this open letter to you as a company that has made a name for itself among women drivers and which has built up a progressive brand image.
Subaru sponsors women’s surf festivals, the U.S. Women’s Triathlon Series, “Subaru Women’s Week” packages for skiers and even the Outstanding Woman in Science Award for the Geological Society of America.
But while Subaru is marketed heavily at women, your company is simultaneously making millions selling cars in the only country on earth where women aren’t allowed to drive – much less ride a bike or go surf, run a triathlon, or ski on their own.