As we reported back in August, Häagen-Dazs joined with the ExperienceProject.com to help raise awareness about the plight of honey bees, whose population is dwindling, affecting not only that species, but our food. That’s because, according to the Web site Help the Honey Bees, “honey bees are responsible for pollinating one-third of all the foods we eat.”
Häagen-Dazs continues to be concerned with honey bees and has decided that Twitter is another good avenue to get the word out. According to this TechCrunch article, from November 5 to 11, Häagen-Dazs was planning to give $500 per day, based solely on the first 500 people each day to tweet using the hashtag #HelpHoneyBees, meaning a dollar per tweet.
I say “was planning” because, according to this story on Experience Project, the first day was so successful that the company decided to actually double its maximum donation to $1,000 a day. The money will go towards a research project at UC Davis about Colony Collapse Disorder (covered in our August blog), as well as helping fund Häagen-Dazs’ Honey Bee Haven, with a goal of teaching others how to build their own honey bee farms.
In case you were wondering, Experience Project runs TwitCause, which highlights a cause each week on Twitter, helping raise money for that cause, and #HelpHoneyBees happens to be this week’s cause.
Photo courtesy of Erik Hooymans, via Wikimedia Commons (CC License 2.5)
